PayPal has been at the forefront of digital payments innovation for more than 20 years by leveraging technology and strategic partnerships to make financial services and commerce more convenient, affordable, and secure.
To better understand the ecommerce trends shaping the dynamic fashion industry, PayPal surveyed fashion merchants from BigCommerce - an ecommerce platform that provides software such as online store creation and marketing-as-a-service to retailers. This research was combined with PayPal’s proprietary data to develop the PayPal and Big Commerce’s 2023 Report: From Catwalk to Cart, providing proven strategies and actionable recommendations.
The findings identify the rising consumer interest in sustainability, and how this has influenced purchasing decisions – particularly among Gen Z shoppers. The research also identifies the need to offer alternative payment methods and give potential buyers more options which increases conversion and yields positive results for retailers’ ecommerce sales.
The research dives into the innovative developments that are transforming shopping behaviour, including:
The report includes several globally-recognised fashion brands including La Perla, Natori, and The Upside, who have all been successful in using BigCommerce and other techniques to innovate and achieve success.
To learn more about how retailers can thrive in the current fashion landscape, based on extensive analysis of consumer buying behaviour and trends, read the full report here.
The PayPal service is provided by PayPal Australia Pty Limited (ABN 93 111 195 389) which holds Australian Financial Services Licence number 304962. Please read and consider the Combined Financial Services Guide and Product Disclosure Statement before acquiring or using the service.
Sign up to receive the latest news to your email.