Two-in-five Australians set to shop the End of Financial Year sales, but not the way you’d expect
- Two-in-five Australians (38%) will shop the EOFY sales this year, 42% of them online
- More than half (51%) of those Aussies plan to buy clothing or fashion, with just one-in-ten (12%) targeting tax-deductible discount items
- More than half (53%) said online sales can help manage cost-of-living pressures
- Two-in-five (40%) are more concerned about online security than they were a year ago
New research from PayPal shows that two-in-five (38%) Australians are planning to shop the End of Financial Year (EOFY) sales, but not for the traditional tax-deductible work expenses.1
EOFY sales are viewed by many as an opportunity to stock up on discounted work-related items and maximise tax deductions. However, of those planning to seek out EOFY savings this year, most (51%) will be shopping for clothing or fashion, followed by electronics (31%), homewares and garden items (26%), and health and beauty products. Only one-in-ten (12%), will shop for tax deductibles.
The current economic climate may be encouraging this broader bargain hunting behaviour, as more than half (52%) said online sales can help them manage the current cost-of-living pressures. The fact that two-in-five (42%)1 will shop the EOFY sales online rather than in store this year may be another sign of the economic times, as the same proportion (40%)2 say it’s easier to compare prices online and that they usually get better deals.
“As the cost-of-living crisis continues, it’s clear that Australians are eager to save money whenever and wherever they can, looking to online sales events to help reduce spending,” said PayPal Consumer Shopping Expert Bonnie Brady. “While sales can be a great way to save money on things you need or already intend to buy, it’s important to plan purchases and set budgets to avoid impulse buys and overspending.”
Despite the preference for digital discounts, almost all Australians (93%)1 are concerned about online security with fake retail sites now leveraging generative AI to be more convincing than ever. In addition, 85% of Australians say scams are becoming more sophisticated and harder to recognise, and two-in-five (40%) are more concerned about online security than they were a year ago.
The research shows this concern has led to awareness, with 84% feeling confident about their understanding of online security and how to protect themselves against scams. Almost all (99%) are familiar with some key online safety techniques, including led by using complex passwords (87%), diversifying passwords (76%), and avoiding links in text messages (76%). Four-in-five (84%) are more likely to pay for an item online if there is a secure payment option like PayPal.
Unfortunately, this vigilance against potential scams is disrupting legitimate activity, as 87% of Australians avoid phone calls from unknown numbers for fear of being scammed, and 15% have missed a genuine payment because they assumed it was scam.
“The convenience of online shopping has never been more popular, but we must all do the work to learn how to stay safe online, and to keep that understanding up as new threats emerge,” Brady said. “The protective steps that each of us can take are simple and often free, but no one can take them for us.”
PayPal’s Tips for safe and savvy online sale shopping:
1. Plan purchases: Before you join the virtual queue, make sure you’ve made a list and decided how much you’re happy to spend. Just because a price has been significantly discounted, doesn’t mean it’s the right purchase for you.
2. Scrutinise suspicious sites: Fake versions of online retail websites can look very similar to the real thing. If you spot images that don’t resize properly, or anything that doesn’t look right, check the URL, navigate to the genuine site separately, and if in doubt, don’t check out.
3. Check reviews: If other shoppers have had negative experiences with a specific online seller, including fraud, they may have posted about it online to warn others.
4. Understand returns options: Make sure there’s a way out if the purchase isn’t 100% right and shop with retailers that offer a reasonable returns policy.
5. Compare prices in real time: It’s good practice to compare product prices between different retailers on the day of your planned purchase, as things can change quickly. Simply search online for the product name and style number to find a list of online stores selling the same product. Alternatively, consider using an online deal finder like PayPal Honey to do the heavy lifting and automatically apply any discount codes it may find at checkout.
6. Keep your financial details safe: Using a secure payment method like PayPal can help protect personal and financial information from potential fraud.
About the Research
[1] The 2024 EOFY Sales research was produced by PayPal Australia, based on an online study conducted by PureProfile with n=1000 sample size. The consumer research consisted of a sample audience of Australians aged 18-75, and was weighted by age, gender and location to ensure data was nationally representative. Quotas and samples were set on turnover and location. The research was fielded from XX April to XX April 2024.
2 The 2023 Online Sales Shopping research was produced by PayPal Australia, based on an online study conducted by PureProfile with n=1000 sample size. The consumer research consisted of a sample audience of Australians aged 18-75, and was weighted by age, gender and location to ensure data was nationally representative. Quotas and samples were set on turnover and location. The research was fielded from 22 September to 29 September 2023.