According to the PayPal eCommerce Index, ease of use, security and trust issues have topped the list of consumer barriers when it comes to mobile commerce over the past five years, highlighting the importance of these mobile fundamentals for businesses.
Consumers have generally been patient with businesses as they move to mobile-optimised websites and apps. But their expectations are growing, and businesses must keep up. Over a quarter of consumers have abandoned a purchase or payment on a mobile device because it was too difficult (29%) or it took too long (26%). And, over half of Australian consumers (57%) said security and trust issues make them less likely to purchase with a business on a mobile device.
Mobile commerce is important, but getting it right is even more important for driving sales.
 PayPal’s research was conducted with 1022 Australian consumers over 18 years old who own a smartphone. Deloitte 2019 estimates smartphone penetration in Australia at 91% and Statista 2015-2022 estimates smartphone penetration in Australia at 71% For the purposes of extrapolation, this document has taken a mid-point for smartphone penetration in Australia of 81%.
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