It’s no secret that Aussies love a bargain and new research from PayPal shows that 82% of Aussies plan to shop the online sales this year.1 With Christmas just around the corner, Aussies are hoping to take advantage of the biggest online shopping events of the year over Cyber Weekend on 24-27 November.
Almost half of Australians plan to shop the online sales on Black Friday (44%), with Early Bird Black Friday Sales (35%), and Cyber Monday (28%) also being popular. Home-grown online sales event Click Frenzy also attracts clicks (17%) while the Boxing Day sales are in demand with 41% of Australians joining the traditional post-Christmas rush online.
Seizing the sales to save
Amid the cost-of-living crisis, the top strategy Australians are using to keep Christmas costs in check is to shop online during the sales periods (38%) and half of Australians (49%) say you can still have a great holiday season if you spend wisely, leverage the online sales and shop sensibly. Just over a third of Aussies also plan to use coupons, cash back, points and loyalty vouchers (36%) this year.
Ditching the crowds for the couch
Saving dough isn’t the only reason people opt to let their fingers do the walking rather than their feet during sales season. Over half (53%) of Australians will be shopping online to avoid the “crazy crowds”, with 42% saying it’s faster and easier to shop the sales online. Further, 40% of Aussies say that it’s easier to compare prices and bag better deals when shopping the sales online. For more than a third (35%) they simply prefer to shop from the comfort of their own home.
Alison O’Brien, Consumer Shopping Expert at PayPal Australia says, “The popularity of online sales continues to soar and it’s easy to understand why. Online sales offer more choice, convenience, and the ability to quickly compare prices and nab the best deal. This year, our research is showing that people are consciously waiting for the online sales period as a strategy in response to cost-of-living pressures. However, as we all rush to find the perfect gifts at the lowest prices, people need to keep online safety top of mind whenever shopping online.”
Successful and Safe Online Sale Shopping
Three-quarters of Australians (74%) are more concerned about their online safety and security than they were 12 months ago. And almost 2-in-5 Aussies (37%) have abandoned purchases due to security concerns or because their preferred payment option wasn’t available.
While online shoppers are more aware than ever of the dangers, the stimulation and excitement of online sales periods could lead to lapses in attention from shoppers, making them more vulnerable to sophisticated scammers who will dial up the pressure with “limited time offer” messages, hoping that shoppers will panic and take a risk.
So, it’s also important to be vigilant at every step of the online shopping process to ensure you’re shopping on secure connections and from legitimate businesses to avoid being scammed while trying to snag a bargain.
PayPal recommends several strategies to ensure a successful and safe online shopping experience this sales season.
Stay up to date on the latest scams targeting consumers at www.scamwatch.gov.au, or visit www.esafety.gov.au to learn about how you can better protect yourself online among other things.
About the Research
End-of-year online sales period statistics in this release are taken from the PayPal 2023 Consumer Research. The research was produced by PayPal Australia Pty Limited based on an online study conducted by PureProfile with n = 1,001 consumers. The sample consisted of n = 1,001 Australians aged 18-75. The sample was weighted by age, gender and location to ensure data was nationally representative. The research was in the field from 25th September to 28th September 2023.
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