Originally published by Fundraising and Philanthopy.
According to the Australian Charities and Not-for-profits Commission there are about 60,000 charities in Australia competing for fundraising that is key to achieving their mission. It can be a challenging environment to get the funds charities need. Digital fundraising at scale can help a charity's profile and increase fundraising opportunities. The recent Australian Communities Report: Understanding Australian givers to maximise the impact of NFPs by Sophie Renton, McCrindle Research, shows that online donations account for as much as 45% of people’s charitable contributions.
PayPal Giving Fund partner programs help charities reach a wider network of donors online. In Australia, PayPal Giving Fund is a registered charity with the Australian Charities and Not-for-profits Commission and a Public Ancillary Fund. It aims to inspire a new wave of philanthropy, harnessing the power of technology to make giving a part of everyday life. Eligible charities can start benefitting from several programs immediately, but fundraising opportunities can be maximised when a charity enrols with PayPal Giving Fund.
If a charity is enrolled with PayPal Giving Fund, it can benefit from the most partner programs such as Instagram, Facebook, GoFundMe, Twitch, PayPal and more. Enrolled charities have access to shared donor details and reports from multiple programs in a central location. It also enables charities to easily manage one profile, including logo and description, that is then displayed across various partner programs. All this can help charities raise their profiles in platforms that new supporters already use day-to-day. On average, 90% of donations through PayPal Giving Fund’s partner programs in Australia benefit enrolled charities. According to the recent ‘The Future Donor: Generational Insights to maximise engagement’ by Mark McCrindle, Sophie Renton and Joshua Chan, McCrindle Research, Gen Z stay most up to date with charities and not-for-profits through their social networks, particularly Instagram (58%) and Facebook (54%), showing there is opportunity with a charity being discoverable through these channels.
PayPal Giving Fund has benefited thousands of Australian charities since its launch in 2018. Since its establishment, PayPal Giving Fund has raised more than $250 million to benefit Australian charities, and over $2 billion globally.
Global Sisters is a not-for-profit that exists to make business possible for Australian women, helping them overcome barriers so they can create and grow their own business and improve their economic future. The organisation leverages PayPal Giving Fund to help deliver impact, which includes supporting almost 6,000 women in their path towards financial independence, working at both a direct programmatic level to “beat the odds” and a systems change level to “change the odds” for women experiencing barriers to economic participation and security. “We are always thrilled to hear what organisations have been able to achieve from our partner programs”, said Erica McLernon, Executive Director, PayPal Giving Fund.
In the hyperconnected world in which charities now operate, maximising digital fundraising opportunities and meeting large audiences where they are online can help make the difference needed to achieve their goals. With holiday season upon us, a time when Australians are four times as likely to give money than at the start of the year, now is the perfect time for charities to check whether they are maximising their digital fundraising opportunities with PayPal Giving Fund.
Click here to learn more about PayPal Giving Fund and its benefits for your organisation and the communities you support.
PayPal Giving Fund (ABN 65 106 950 945) is a Public Ancillary Fund and charity registered with the Australian Charities and Not-for-profits Commission.